30/07/2019 digivertex


A Facebook pixel is a code that you place on your website. Track conversions from Facebook ads, optimize ads, create targeted audiences for ads on your website, and remarket to people who have done this type of transaction already collects data that helps. In short, it is the brain of Facebook.


Passion leads to success!

Thus, Facebook allows you to increase your ad conversion rate and achieve a better ROI. Facebook Pixel should load immediately, even if you haven’t used Facebook ads yet. When you start creating your first Facebook ad, it will start collecting data immediately.

Facebook Pixel lets you see how users who view your ad interact with your website.  It is possible to track users ‘ actions on all devices, such as mobile, tablet, and computer. You can create a Pixel and add it to your website’s pages such as the payment page, card page, registration page, and analyze it in detail and optimize your audience by evaluating this information.

What Does Facebook Pixel Do? Why Is It Necessary?

  • Conversion Tracking: you can track the results of your Facebook ads. I mean, how many people have added to the card, how many sales have been, how many clicks have come, etc.…
  • Optimization Event tracking: this reflects your expectations from Facebook. You tell him what you want from Facebook with your Pixel.
  • Retargeting: you can increase your sales rates with retargeting. Retargeting cannot be done without pixels. With the Pixel, you can track those who enter your store.
  • Lookalike( similar audience): Lookalike is not possible without pixels. Facebook’s most important feature. Pixel helps you find people of similar interests who come to your store.


What Is  Custom Audience?

The custom audience is where we target users who have previously contacted us, reviewed our products, interact with our social media accounts, or downloaded our mobile app.

What Is a Lookalike Audience?

A lookalike audience is a lookalike audience to the one that interacts with our website and social media accounts. That is, we can reach users who are similar to the audience that has a private audience. We need to create this after we have created a specific audience.


If you have more than one ad account, Pixel and Custom Audiences need to be shared. Because when Facebook closes one of our accounts, it is important that you have access to customer data, advertisements that you collect through other accounts. Otherwise, you will lose your spending advertising budget and your customer data collected. Scaling is an important step for our ad to continue if you’re doing a lookalike.

How Is It Connected?

Pixel Sharing;

  1. Click Business Settings. Then click Data Sources.
  2. Select the pixels in your pop-up window. Select the ad account.
  3. Select Add assets and select the ad account you want to add from the pop-up window and click Save.

So you connected your Pixel to your ad account.


Custom Audience Sharing;

  1. Select audiences in the upper-left corner.
  2. In your pop-up window, select the audience you want to share. Then select Actions and click Share.
  3. Select the ad account you want to share and click Save. So you can see the audience you share in your other accounts.

Note: You must have more than one ad account before we can share the target audience. That is, you can do this when you have two ad accounts. Facebook will not yet allow you to open a second ad account when you have just opened your Pixel and just created your business account. But after you’ve made certain ad expenses, you’ll be able to open your second ad account.



Digital Marketing Agency

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